Talk builds trust
Customers who trust a supplier tend to buy more and recommend it, and communication builds that trust more than time does. Tell them before they ask, share bad news early, and give them one person they hear from.
Transcript
Customers who trust a supplier tend to buy more from it, and recommend it. Across 170 studies in 36 countries, what built that trust most was communication. Time together built it least. So a long relationship isn't the same as a trusted one. Keeping them informed is what counts. Say a customer's delivery slips by a week. You stay quiet until it's fixed. They hear it from their own team.
Tell them before they ask. Share bad news early, with what you're doing about it. Give them one person they always hear from. Time alone builds little trust. Keeping them informed builds far more.
Bamya CRM is a free AI-assisted CRM where every customer has an owner, reminded to keep in touch.