Test the price for real
People say they'd pay more than they end up paying. A yes to a price in a conversation proves nothing yet: test it with real money, through pre-orders, a paid pilot or the new price for new customers first.
Transcript
People say they'd pay more than they end up paying. Across 77 studies, shoppers said they'd pay about 20% above what they paid when the money was real. So a price a prospect agrees to in a chat is not yet a price they'll pay. A yes costs nothing. Paying does.
Test your price with real money before you count on it. Take pre-orders: they pay now, you deliver later. Run a paid pilot: one month, invoiced at your price. Or charge the new price to new customers first, and see who buys.
What people say is a guess. What they pay is your price. Bamya CRM is a free AI-assisted CRM: change a price, and only new deals get it.