A yes is a maybe
"I'd buy that" is interest, not a sale: when people's intentions go up, what they do goes up much less. Log a yes as interest, ask for a small commitment, and plan only on what's committed.
Transcript
"I'd buy that" is one of the nicest things a prospect can say. It's also free to say. In 47 experiments, when people's intentions went up, what they did went up much less. So a yes is interest. It isn't a sale until they commit to something. Say five prospects tell you they'd buy. You plan next month on five sales. Two sign.
Log a yes as interest, not as a deal. Then ask for a small commitment: a signed order, or a deposit. Plan only on what's committed, not on what was said. Interest is a maybe. A commitment is a sale.
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