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Call instead of writing

· 0:51 Read as article

People expect a call to feel more awkward than an email; it doesn't, and it builds a stronger bond. Once a first message has opened the door, suggest a short call.

Transcript

People expect a phone call to feel more awkward than an email. In experiments with friends and strangers, calls felt no more awkward, and built a stronger bond than writing. So the long email feels safer, but it's the weaker way to connect. Say a prospect liked your first message. You're about to send them a long email.

Instead, suggest a short call. Keep the ask small: fifteen minutes, two times to choose from. Say what it's for: one thing you'd like to understand. Write to open the door. Call to connect.

Bamya CRM is a free AI-assisted CRM that reminds you when it's time to call.

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