Help first, tour later
People take up a tool because they expect it to help them; easy counts too, but less. In a demo, show a useful result on their own case first, then how few steps it took.
Transcript
People take up a new tool because they expect it to help them. Easy counts too, but less. In studies of about 410,000 people, expecting help predicted use more than expecting ease. So in your demo, the prospect is asking one thing first: will this help me? Say you show a clinic your booking tool: twenty minutes of menus and settings. They nod, and never reply.
Instead, show a useful result on their own case first. Then show how few steps it took. Leave the full feature tour for later. Help first. The tour can wait.
Bamya CRM is a free AI-assisted CRM that can remind you to ask what they need, before every demo.