Sales - personality VS Skills
Almost forty years of studies of salespeople found that listening, adapting to each buyer and knowing the product matter far more than personality, and all three can be learned.
Transcript
Not a natural salesperson? That matters far less than you think. Across almost forty years of studies of salespeople, personality had almost nothing to do with who sells more. Three things did: listening, adapting to each buyer, and knowing your product and your buyer.
All three can be learned. Before your next call, answer three questions. Who decides? The person on the call is often not the one who signs. What would change for them? People buy the change, not the features.
Do they go first, or wait for proof? Early buyers want new. Cautious ones want proof first. Skills, not personality. Start on your next call. Bamya CRM is a free AI-assisted CRM that can help you with every aspect of your sales calls.